Iris joined SPRG in 1997 from the marketing field. Apart from formulating strategies and providing professional advice to clients, she also plays an integral role in devising strategies for staff recruitment and professional development of staff members including training.
In the past 25 years, Iris has managed a diverse portfolio of clients from industries including consumer, property, healthcare, F&B and financial services. She crafts compelling investor and media relations programmes for retainer clients as well as IPOs. In total, Iris has advised over 150 listed companies and over 100 IPOs, and has built an excellent reputation for herself as a result-driven professional. On top of maintaining long-standing relationships with clients, Iris has directed some of the award-winning IPO campaigns.
She boasts excellent rapport with the financial media and institutional investors and is particularly effective at devising communications programmes for M&As, corporate restructuring and crisis management.
Iris has been a guest speaker at universities, delivering presentations on IPO and IR communications.