With the opening of our office in Beijing in 2000, SPRG officially entered the mainland PR market. Now with offices also in Shanghai and Guangzhou, we are able to provide PR and communications services that range from positioning, reputation and brand building, market analysis and intelligence gathering to spokesperson grooming and training, digital and social media marketing, corporate marketing and event management, plus the ability to effectively penetrate across the country. Such a wide breadth of services are delivered seamlessly and meticulously to both local and MNC clients across the nation thanks to the exceptional efforts of our 80-strong professional workforce. Among the accolades that have been bestowed on SPRG China include Asia Pacific Network of the Year, Public Relations Agency of the Year in Asia Pacific, Public Relations Agency of the Year in Asia and Greater China Independent Agency of the Year.
Shanghai Strategic Consulting Company Limited
Incorporated in 2000, Shanghai Strategic Consulting Company Limited (SPRG Shanghai) has established itself as a trusted integrated communications agency for the engagement era in Mainland China. We tackle your brand and awareness challenge with a strategic, integrated approach to communications for the engagement era.
SPRG Shanghai Hospitality + Lifestyle communications team comprised of strategic, creative and passionate minds. We build eye-catching campaigns, pierced together by an innovative mix of marketing and public relations strategies, that embrace today’s ever-evolving audience. These tactics are tailor-made solutions that help you to engage and get the attention of Chinese consumers. Throughout the years, we have created numerous campaigns and programmes for local and multinational brands and served a wide variety of lifestyle clients, including market sectors such as Shopping Mall, Fashion, Food & Beverage, Destinations, Hotels & Resorts Airlines.
The ever-changing technological and media environment drives SPRG Shanghai Corporate Communication team to always look at corporate communications from the perspective of customers and business stakeholders. We are convinced that a successful and lasting reputation is the key to achieve credibility, resilience and engagement. Our dedicated team have extensive experience and practical skills in creating programmes to handle the anticipated and the unexpected. Over the years, we have assisted clients in Finance, Manufacturing, Chemical Engineering, Food, Medical, Government Organisation, and Science & Technology Enterprises to shape, protect and maintain a positive image for the corporation through strategic corporate communications, including financial communications, media relations, issue and crisis management, CSR campaigns, digital marketing, and so on.
Singapore Institute of Management